One of the most popular strategies used by senior portrait photographers to get their word out is to use a “model” rep program. This is where you encourage your teen clients to be your evangelists at school and other programs. Some studios call it a “street” program. Whatever you call it, when used effectively, it can be a big boost for your business.
The Power of Video
Video is by far the most powerful tool you can use to promote your studio. We plan to offer posts and tutorials on how you can make your videos really stand out and be used effectively in your marketing. I wanted to share a quick break down of the promo video we created to promote our model program. Comments about the video are below.
Key aspects of this video:
- It’s short (less than 2.5 minutes)
- Shows girls having fun
- You hear from the girls what the experience was like
- Fun, upbeat music
- You get an idea of what it’s like to work with the photographer
- URL at the end
This particular video was shot with a traditional HD camcorder, but you can do the same with our HDSLR. (Although, I wouldn’t likely have the quick zooms I have here if I shot this with a DSLR).
You’ll notice this is a YouTube video. Blip.tv and Vimeo are also popular video sharing sites. We use all three, and so should you. The more places you can put your video, the better. Blip.tv is great if you want a video podcast that people can download into iTunes. We have a Teen Identity iTunes channel that we use for all of our model videos. Girls can subscribe to it to download our latest and greatest.
If you have any questions about the video or distribution, feel free to place them in the comments section below. I’ll reply to them as quickly as possible, and then everyone will have the benefit of the answer.
Legendary college football coach John Wooden.
Every successful sport legend from Michael Jordan to Barry Bonds to Emmitt Smith all had one thing in common: a coach. Someone who pushed them to reach their potential and help them stay grounded in the basics. No matter how successful you are in your business, a coach will help you reach your limit and achieve even more. Coaches have been an invaluable part of the growth of our companies, and it is why we have implemented a coaching program for all Network members.
How It Works
We have put together an amazing team of successful photographers and filmmakers who believe in the Teen Identity mission. So much so they are willing to donate some of their valuable time to help those of you who have supported this mission. They have all agreed to offer a limited number of both free and paid for coaching sessions on a first-come, first-served basis. Each session is an hour long phone call and during that time you’ll be able to pick their brains and gain valuable advice and guidance. Lifetime members have access to this great resource FREE. Monthly members get a special discounted rate of just $75/hour (these guys could all easily charge twice that for the information they provide).
Just hover your cursor over the “Coaches” link in the navigation menu to see the current list of coaches. Then scroll down and select the one you’d like to read about. The number of sessions they have left in this calendar quarter will also be listed. When you’re ready to book a session, send an e-mail to firstname.lastname@example.org. You must contact us using this e-mail to book at the special rate. Please do not contact them directly for Network related coaching services. But do feel free to contact them about their own training and/or coaching services outside of the Network.
Thanks again to those of you who support Teen Identity and our mission. We hope you’ll find this resource a valuable and useful one in growing your business. If you’d like to take advantage of this amazing opportunity, while at the same time help change the world for a generation of teen girls, then join the revolution.