ABC ran a very insightful, eye-opening, and educational piece on the role of the fashion industry on tween girls (ages 8-12). More and more fashion trends are become extremely provocative and girls younger and younger are wanting to wear clothes covering less and less. The video says that some critics are calling it Corporate Pedophilia. But when you consider that the tween market represents $43 billion, it’s no wonder companies are doing all they can to reach that market.
We’re doing our best to affect change, but I must admit, it does seem daunting. We are thankful for those of you who have joined us in this ongoing battle for the hearts and minds of our teen (and tween) girls.
Click the image below to watch the video on ABCs site. It’s definitely worth it! (Or click here to watch it).